Dr. Sarai Koo is an executive coach, educator, facilitator, speaker, and leadership development expert with more than 25 years of experience helping individuals, leaders, teams, and organizations create meaningful and sustainable growth.
Throughout my career, I worked with leaders, professionals, organizations, students, and communities facing very different challenges. Yet I noticed the same pattern. People were often given advice before the real issue was understood. The challenge presented on the surface was rarely the complete story.
Project SPICES™ was created to help people understand the interconnected factors that influence growth, leadership, relationships, communication, and life decisions. When people gain greater awareness, they can move forward with more clarity, confidence, and purpose.


Founder, Coach, Facilitator
ICF PCC-Trained Executive Coach
Creator of Project SPICES™
Clients seek Dr. Koo's guidance because she has an unusual ability to uncover what is happening beneath the surface. Rather than focusing only on symptoms, she helps individuals and organizations identify the deeper factors influencing behavior, decision-making, performance, relationships, and sustainable growth.
Drawing from executive coaching, leadership development, behavioral assessments, organizational consulting, and the Project SPICES™ Framework, Dr. Koo helps clients gain clarity, address root causes, and create meaningful, lasting transformation.
Throughout my career, I noticed a consistent pattern. People were often given solutions before the real issue was fully understood.
Leaders struggled with communication challenges that were rooted in something deeper. Professionals felt stuck despite having the skills and experience to succeed. Organizations invested significant resources into change initiatives without addressing the underlying factors influencing behavior, culture, and decision-making.
This led me to create Project SPICES™.
My work is centered on helping people understand the interconnected factors that influence growth, leadership, relationships, communication, and life decisions. When we gain greater awareness of what is happening beneath the surface, we are able to move forward with greater clarity, confidence, and purpose.
Whether I'm working with an executive, a team, an organization, or an individual, my goal remains the same: to help people create meaningful and sustainable transformation.
✓ A leader navigating organizational change
✓ A professional seeking greater clarity and confidence
✓ An executive responsible for people and performance
✓ A team experiencing communication challenges
✓ An organization investing in leadership development
✓ Someone seeking sustainable growth rather than temporary solutions
This instantly helps visitors self-identify.
Navigate growth, influence, communication, and change.
Gain clarity, confidence, and career direction.
Strengthen collaboration and performance.
Strengthen collaboration and performance.
Most coaching focuses on goals, behavior, or accountability.
Dr. Koo’s work goes deeper.
Using the Project SPICES™ Framework, she helps clients identify underlying patterns, strengths, barriers, and whole-person factors that influence how they think, lead, communicate, relate, and respond to change.
Her approach is practical, personalized, and designed to create growth that lasts.
Most coaching addresses visible challenges.
Project SPICES™ helps identify the interconnected factors influencing:
✓ Leadership
✓ Relationships
✓ Communication
✓ Decisions
✓ Growth
✓ Purpose
✓ Performance
The goal is not simply solving a problem.
The goal is creating sustainable transformation.
✓ Root-cause focused approach
✓ Whole-person perspective
✓ Executive coaching experience
✓ Leadership and organizational expertise
✓ Assessment and behavioral insights
✓ Practical, actionable guidance
✓ Experience across multiple sectors
✓ Sustainable growth methodology
✓ Greater clarity
✓ Increased confidence
✓ Improved leadership effectiveness
✓ Stronger communication
✓ Better decision-making
✓ Healthier workplace relationships
✓ Career advancement
✓ More aligned life and leadership choices
Ph.D. in Education, Specialization in Culture and Curricular Studies, Program Evaluation (Chapman University)
Executive MBA (UCLA, courses taken)
M.A. in Human Development, Specialization in Leadership in Education and Human Services (Pacific Oaks College)
B.A. in Human Development, Specialization in Science and Technology (UCSD)
Mediation Services
UCLA Venture Accelerator
Harvard Summer Institute on College Admission, Harvard University/College Board
Domestic violence/child maltreatment
Certified College Planner, National Institute of Certified College Planners, expired.
Executive Leadership
Helping leaders navigate complexity, communication, decision-making, and organizational change.
Human Capital & Workforce Development
Certified in strategic workforce planning, talent acquisition, succession planning, people analytics, and DEI.
Behavioral Assessment & Talent Development
Certified in leadership and behavioral assessment tools used to identify strengths, barriers, communication styles, and development opportunities.
Organizational Transformation
Supporting leaders, teams, and organizations through culture change, workforce development, and performance improvement.
CIA Officer
Professor | Educator(taught from preschool to graduate university students)
Leader at a $2.1 trillion dollar agency
SVP of DEI and Culture
Actress (appeared on Director Steven Soderbergh's movie, Kimi)
Entrepreneur
Coach, speaker, consultant, facilitator, Emcee, host, interviewer, and more
Worked in education, finance, health/fitness, and other industries
Executive coaching
Leadership development
Root-cause discovery
Whole-person growth
Emotional intelligence
Communication and relationships
Organizational change
Workforce development
Assessments and talent development
Training, facilitation, and speaking

Dr. Koo is certified and trained in a variety of assessment tools used for leadership development, team effectiveness, talent management, and organizational growth.
Specialized Authorization
Certified to administer and evaluate psychological, educational, public safety, and leadership assessments, including Level C assessment designation.
Certified through the Human Capital Institute in:
Strategic Workforce Planning
Strategic Talent Acquisition
Business Strategy for Human Resources Professionals
Succession Planning & Talent Development
People Analytics for Human Resources certifications
Strategic Diversity, Equity, and Inclusion
360 Leadership Assessments (C-Suite to Managers)
Change Navigator
Change Style Indicator
Emotional Intelligence Quotient (EQ-i) and EQ-360
FIRO and FIRO-B Assessments
Influence Style Indicator
Lean Six Sigma Green Belt
Leadership Network Diagnostic
Hogan Assessment
DiSC Profile
Myers-Briggs Type Indicator (MBTI) Administrator
Kuder Assessments
Strong Interest Inventory
Pearman Personality Integrator
Risk Type Indicator Assessments
and other talent and leadership assessment



Popular Topics include:
✓ Re+Calibration Leadership
Why Smart People Stay Stuck
✓ The Hidden Factors Driving Team Performance
✓ Leadership Beyond Personality Styles
✓ Workforce Development in Complex Organizations
✓ Emotional Intelligence for Leaders
✓ The Project SPICES™ Framework
✓ Creating Sustainable Organizational Change
✓ Root-Cause Leadership
Common questions answered.
We are a human-focused company that focuses on improving people's lives personally and professionally. We ensure our clients become the best versions of themselves wherever they go and do.
How do we hire you as a speaker?
Securing a member of Project SPICES as your speaker is a straightforward process. Start by obtaining a copy of Dr. Sarai Koo's speaker kit, then simply complete the Speaker Form. Whether you prefer an in-person or virtual presentation, we'll work closely with you to determine the best fit for your company's needs.
What coaching options do you provide?
We offer a range of coaching options tailored to your needs. Our offerings include personalized 1:1 coaching programs for leaders and managers. Additionally, we provide team/group coaching sessions aimed at fostering inclusivity and belonging. The number of coaching sessions can be customized to suit your specific requirements, so feel free to inquire about the options available to you.
Do you offer one-time services or ongoing
content management packages?
The coaching program includes one free hour for a 'get to know you' session and 10 sessions. Additionally, we offer a FREE BONUS: you are invited to participate in 12 monthly training/Q&A sessions (open forum or pre-recorded trainings). Please note that you are free to opt out of the FREE bonus. The fee structure will not change. We encourage you to connect and delve deep into various topics.
What assessments do you offer?
We provide a wide range of assessments tailored to meet your needs, including DiSC, Emotional Intelligence (EQ- 2.0 and 360), 360 assessments, Change Style Indicator, Change Navigator, Influence Style Indicator, Hogan, MBTI, FIRO-B, and many others.
What signature programs do you offer?
Explore our signature programs designed to drive impactful change, including IDEAS (Inclusion, Diversity, Equity, and Sustainability), the Full Human Development Program, Emotional Intelligence, and the Wo+Man Up Academy.
What programs and services do you offer larger groups - companies?
We specialize in a range of services to support your growth and development, including team/group coaching, leadership coaching, leadership development programs, culture change seminars, speaking engagements, and facilitated discussions on various people and business topics.

Coaching Specialty® is a coaching and development program of Project SPICES LLC.
Call 888-305-8884
Email:[email protected]
www.coachingspecialty.com
www.projectspices.com
www.winningpathway.com